Perhaps it’s this simple: paradoxes make us curious. The on-screen illusion of tactility — turning the pages of a flash-based, realistically-rendered book, for instance — is paradoxically both digital and organic, and therefore compelling. The more “real” the book, the more interesting the experience. Videogames take this idea to immersive levels; online Flash games do [...]

There are certain situations when your design just needs that little something extra. I’m a huge advocate for clean and minimal design, but for when you need to kick it up a notch, I’d like to discuss some simple and tasteful design touches that you can apply. These are just a few solutions out of [...]

Text can be a tricky thing to design for the web; there are many limitations and misunderstandings about the presentation of it. It’s important to understand these limitations and manage the visual expectations fairly and accurately.

McDonald’s serves billions of hamburgers, therefore they serve the best hamburgers. Of course that isn’t true, but that flawed logic is applied to content driven Web sites everyday by well meaning individuals. For a few years I have dubbed this the fallacy of visitation. Whatever the measurement folks have called it - [...]