SEM has become increasingly important to all who do business and use the Web as a marketing tool (which by now should be every company). According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question now isn’t whether you should use [...]

A few weeks ago we identified SEM. Now we need to explore some of the ways Web site owners can use Social Media (social networks, blogs, videos, podcast, Wikis, DIGG, etc) to promote a site. For the purposes of this post we will only discuss YouTube and Flickr but there are clearly many other [...]