You can always make your Web site better. I guess I should call that King’s Law since my occasional co-hort Andy King certainly believes it to be true.  To support this belief just this week Andy released an exciting new book published by O’Reilly entitled Web Site Optimization.

Now I am not just plugging for [...]

SEM has become increasingly important to all who do business and use the Web as a marketing tool (which by now should be every company). According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question now isn’t whether you should use [...]