Little Bird: Find & Connect with Influencers

by | March 29th, 2013

Somebody may have finally figured out the social influence issue. My social influence issue, at least. My issue is that the typical “influencers” — or the ones with all the “Klout” —  are often either inaccessible or not the real audience I am trying to reach. Many influencers have a cast of people who they get their information from, and tapping into that cast isn’t easy.

Sometimes it’s a curator (or aggregator) vs. influencer discussion. Curators have tons of influence because they can take an idea and bring it to a wide audience, but they’re often not the authors of the idea. In fact, the authors of great ideas are often far too wrapped up in — wait for it — authoring great ideas to make a consistent effort in building “influence.” These authors, however, are often the folks we want to engage, listen to and share with.

Enter Little Bird.

“Like a robot librarian” for Influencers

The Little Bird Website makes their purpose clear: “Use Little Bird to engage experts that other experts trust.”

It’s clear CEO Marshall Kirkpatrick (previously from ReadWriteWeb) gets story telling. All it takes is two sentences and a 70-second video on the homepage to make a compelling argument for the product. (I actually converted prior to watching the video).

First Look – Sample Reports

Little Bird gives a generic test account to people who signup for the beta, which is a brilliant way to avoid drop-off (whatever happened to I digress). You can sign up yourself to get the test account ;).

The test account is seeded with some sample reports, including one on data visualization which we’re keenly aware of since the ZingChart JavaScript charting library came out of our product development team. Here are a couple snapshots of what’s currently available:

Different sections of Little Bird show various influencer levels.


Little Bird shows statistics about each account in a report.

The individuals that popped up in the dataviz report include many of the people our team has interacted with over the past couple of years (our product @ZingChart is also listed – w00t). As Marshall’s intro video states, it takes a long time to find the individuals and conversations relevant to any industry or business niche. Little Bird has seemed to bring all of these individuals into one place with its approach to influencer discovery. I’m excited to see what’s to come.

Robot Librarians, FTW.

  • Merrily Chopp

    One thing I see that makes Little Bird different from Klout is the “listeners” tab, which differentiates expert followers from random ones. But I’m still left wondering how these two are really different from each other. Why do you prefer Little Bird, Andrew?

  • Thank you for the kind words Andrew! We take it as a good sign at Little Bird when someone like you looks at one of our reports in an area of their expertise and validates our results. I’d be interested to hear your answer to Merrily’s question in her comment here. FWIW Merrily: Little Bird’s “listener” view shows influencers in a topical community that listen to (eg, follow) the most other influencers in that community—our goal is to expose the folks in a community who have their ear most to the ground, listening to other experts.

  • agbegin

    @twitter-3775651:disqus my pleasure. Thanks for realizing and addressing the issue/need. Little Bird feels like it takes the positive from Klout, Wefollow, and Twitter search and displays the information in a nice way. Keep up the good work!

  • agbegin

    To me Klout has always seemed to be more about “proving” or building one’s influence, it has always felt like a popularity contest of sorts. Little Bird, on the other hand seems built for the searcher or the marketer rather than the individual. It’s more for those who want to find people to engage with. At least that’s my impression of the two but I’d be interested to hear more from Klout advocates/users!