Blog

Restoring a Site for Environment Restoration

Restoring a Site for Environment Restoration

Dudek extends its redesigned website architecture to Habitat Restoration Sciences to launch HRSrestoration.com.

In 2011, PINT partnered with Dudek to redesign www.dudek.com to provide an online presence reflecting the firm’s leading position as one of California’s largest environmental consulting firms.  In 2012, PINT worked with Habitat Restoration Sciences, Inc. (HRS), a Dudek company, to create an intuitive website that utilizes the unique look and feel from the Dudek website.

We wanted the Dudek and HRS sites to strengthen our brand image, get information to visitors quickly, and improve our search standings.

– Mark Forster, Dudek Marketing Director

HRS is a native habitat restoration landscape contractor specializing in California’s diverse environment. The firm works with public agencies and private landowners to renew and restore degraded, damaged ecosystems and habitats, most frequently in response to environmental permit requirements.

Information Architecture

PINT’s information architect worked with HRS to develop a user-centered site structure to create the structural foundation for the rest of the site to be built upon.  The site structure is organized to highlight the types of service HRS provides and to showcase its extensive project portfolio.

Information Architecture

Website Redesign

Using HRS’s existing branding as a starting point, PINT’s creative team took the site structure and Dudek’s page layouts, and revised the look and feel for the new website to reflect the HRS brand.  PINT implemented a unique left vertical navigation to distinguish its brand and simplify the navigational experience.  HRS shot new high-res imagery for the site which expands the HRS story.

Old HRS Homepage Homepage Before: Logo, tagline, navigation, thumbnail size imagery, and no content.

 

New HRS Homepage Homepage After: Logo, tagline, navigation, content, full width professional imagery, and calls to actions.

 

Old HRS Services Page Services Before: Same thumbnail imagery as on homepage and bullet point list.

 

New HRS Services Page Services After: Custom banner, developed overview text, cross-linked content, content specific imagery, and calls to actions.

 

Content Management System and QA

PINT developers coded the designs into HTML templates and implemented them it into the PINT Web Platform (PWP).  The PWP is a flexible content management system built and supported in-house and provides dynamic content solutions.  PINT QA engineers performed extensive unit, system and functional testing as well as cross-browser compatibility testing.

HRS PWP Content Management System: PINT Web Platform (PWP)

 

Deployment Summary

The Habitat Restoration Science website redesign is dramatic and compelling.  The fresh, keyword-rich content gives the visitor a deeper understanding of the type of work HRS performs.  The high-res imagery satisfies the need for its visual-based visitors to connect with the content and understand the Habitat Restoration Sciences company business strategy.

We’re very pleased with the overall results. The sites are very successful at re-inforcing the quality brand we have established over 32 years, and Web inquiries for new business have increased. The PINT teams insights and responsiveness contributed greatly to the success of our Web projects.

– Mark Forster, Dudek Marketing Director

We’d like to thank Dudek and HRS for continued support throughout our partnership, and congratulate the PINT team on another successful site launch!

Related Articles

A person with short hair in a hoodie facing away in a computer chair at a desk with a view through two large windows with the lingering remains of light after a sunset. The desk has a lamp that is off and some papers. The edges of a keyboard and a computer monitor showing past the sides of the person in the chair. Case Studies

5 Key Findings from a Recent Client Usability Study

Introduction Good usability within a website means that the user is able to use the interface to complete her/his tasks quickly and successfully. It is...

EDCO Logo and motto: "We'll Take Care of it!" with cartoon image of waste collection employee in uniform and cityscape background Case Studies

EDCO App Design and Development

Introduction Remember back in 2007 when Steve Jobs told us that iPhones didn’t need a bunch of apps?  No?  You’re forgiven if it’s been lost...

A person using their phone in a grey hipster sweatshirt with their thumb in a hole in the sleeve. Case Studies

N.A.M.I. San Diego App Development

Project Summary  Since 2020, PINT has helped N.A.M.I. rearchitect and continuously improve its mobile applications oscER, oscER jr. and alfrEDU. The apps were initially rearchitected...