As of Tuesday this week, the Security Exchange Commission (SEC) gave clearance for companies to use social media such as Twitter and Facebook to make company announcements. The only catch: the company must clearly notify investors if – and which – social media outlets they will use to distribute material. This is to ensure that all investors have access to information at the same time, and non-exclusively.
For a company like Stocktwits, a social media platform dedicated exclusively to investment communication, this could present interesting new opportunities in audience engagement. And as a web development agency, the way we help companies strategize conversations online just got a little bit more exciting.
For full details, view the full SEC announcement here.