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User Experience

  • User Experience

    Discovery Research and AI

    What is Discovery Research? Discovery research is at the forefront of the double-diamond design process. The discovery phase of a project aims to understand...

  • User Experience

    The Purpose & Value of UX Research Part 2

    The Value of UX Research In the previous article The Purpose & Value of UX Research Part 1, we discussed how a bad user...

  • User Experience

    The Purpose & Value of UX Research Part 1

    The Purpose of UX Research In a growing digital world, technology has been integrated into our daily lives. From using our phone to check...

  • A person with short hair in a hoodie facing away in a computer chair at a desk with a view through two large windows with the lingering remains of light after a sunset. The desk has a lamp that is off and some papers. The edges of a keyboard and a computer monitor showing past the sides of the person in the chair. Case Studies

    5 Key Findings from a Recent Client Usability Study

    Introduction Good usability within a website means that the user is able to use the interface to complete her/his tasks quickly and successfully. It...

  • Online Marketing

    Key Considerations for Investor Relations Websites

    Creating an Investor Relations page that grabs the attention of various shareholders and instills confidence in your business is a crucial part of your...

  • User Experience

    Human-Centered Web Design Begins with UX Research

    At PINT, one of the first things we do when we start a web design project is determine what kind of design and marketing...

  • User Experience

    Get Better User Feedback by Considering These Three Things

    When gathered thoughtfully, user feedback can serve as an important foundation for human-centered and data-driven design. Yet out of the many research methods commonly...

  • Technical

    Automated Testing for the Web

    As the web grows more complex and dynamic, the need for testing grows as well. However, testing often suffers from a lack of prioritization,...

  • User Experience

    User Personas: What They Are and Why They’re Important

    Defining User Personas What is a user persona? What does it include? User personas are archetypes that reflect the goals, needs, and traits of...