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User Experience

Online Marketing

Key Considerations for Investor Relations Websites

Creating an Investor Relations page that grabs the attention of various shareholders and instills confidence in your business is a crucial part of your company’s...

User Experience

Human-Centered Web Design Begins with UX Research

At PINT, one of the first things we do when we start a web design project is determine what kind of design and marketing research...

User Experience

Get Better User Feedback by Considering These Three Things

When gathered thoughtfully, user feedback can serve as an important foundation for human-centered and data-driven design. Yet out of the many research methods commonly found...

Technical

Automated Testing for the Web

As the web grows more complex and dynamic, the need for testing grows as well. However, testing often suffers from a lack of prioritization, accountability,...

User Experience

User Personas: What They Are and Why They’re Important

Defining User Personas What is a user persona? What does it include? User personas are archetypes that reflect the goals, needs, and traits of a...

User Experience

How to make Design Decisions from Behavioral Data

Research is critical to our user-centered design process at PINT. While every project is different, we like our user research to include some combination of...

Technical

Redesign vs. Continuous Improvement: How to Approach Site Changes

When deciding to update your website, you have two main options: Completely redoing your site with a big redesign OR Implementing small, trackable changes with...

Technical

Mobile-First Design: Optimizing Your Website’s Performance

In October of 2016 mobile internet usage surpassed desktop usage, and this trend is continuing to climb. In order to ensure an ideal performance on...

Online Marketing

#BIO2017: 4 Website Improvements You Can Do Today and 5 Before #BIO2018

With #BIO2017 coming to a close, I wanted to write a brief post about some things partnering companies could to improve their websites before #BIO2018...